A brand kit is your visual identity held in one place: brand name, tagline, colors, fonts, corner style, light or dark theme, logo and favicon, and the name your email goes out under. Every organization has one. You edit it as a draft and publish it when you are happy, and from that moment every surface the platform renders on your behalf reads the published copy — your public pages, checkout and booking screens, confirmation and reminder emails, text messages, receipts, tickets, certificates and printed documents. There is nothing to copy between apps: change a color once and everything that carries your name changes with it.
What is a brand kit, and where does it show up?
Your name, colors, fonts and logo in one place — set once, used by every page, email, message and printed document the platform produces for you.
Sep 6, 2026
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How do developers fetch our brand?
One call: GET /v1/branding/{orgId}/resolve, with a format for the visual kit, CSS variables, or the voice instructions. The same thing is a resolve_brand tool over MCP.
Can the platform help me build a brand from scratch?
Describe your organization and the brand studio proposes a palette, fonts and voice — as a proposal you accept, edit or reject. Nothing is applied until you review it.
How do I upload a logo or favicon, and where do the files live?
Upload from the assets page in the branding dashboard; files are hosted on your branding domain with public links every surface can load.
I manage brands for other organizations — how does that work?
Organizations you manage can inherit your brand, you can lock the parts that must not change, and you can push updates down to all of them at once.
Can my brand look and sound different in different places?
Yes. Overlays adjust the kit or the voice for a specific surface, audience, channel, location or moment — an apology message does not have to read like a promotion.