Your brand kit has a second half: how you sound. You set six tone dials (formality, warmth, energy, humor, directness, confidence), the traits you answer to, wording you prefer, wording never to use, a greeting and sign-off, how you feel about emoji and exclamation marks, a reading level and a language. When you save it, the platform compiles that into a short instruction block and publishes it into the shared context every AI surface reads — chat replies, your embedded chatbot, and the writing assist inside the apps. They follow it before they write anything, so an answer sounds like you rather than like generic software. A do-not-say term always beats a preferred one, so the words you have ruled out stay out.
How does my brand voice reach the AI replies and writing assist?
You set tone, wording and a do-not-say list; the platform turns it into instructions every AI surface follows before it writes a word.
Sep 6, 2026
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How do developers fetch our brand?
One call: GET /v1/branding/{orgId}/resolve, with a format for the visual kit, CSS variables, or the voice instructions. The same thing is a resolve_brand tool over MCP.
Can the platform help me build a brand from scratch?
Describe your organization and the brand studio proposes a palette, fonts and voice — as a proposal you accept, edit or reject. Nothing is applied until you review it.
How do I upload a logo or favicon, and where do the files live?
Upload from the assets page in the branding dashboard; files are hosted on your branding domain with public links every surface can load.
I manage brands for other organizations — how does that work?
Organizations you manage can inherit your brand, you can lock the parts that must not change, and you can push updates down to all of them at once.
Can my brand look and sound different in different places?
Yes. Overlays adjust the kit or the voice for a specific surface, audience, channel, location or moment — an apology message does not have to read like a promotion.