Duplicates are found and merged with a full audit trail, so one customer stays one record — even when they arrive through different doors on different days.
What about duplicate customers?
Duplicates are found and merged with a full audit trail, so one customer is one record even across different doors.
Aug 23, 2026
NOWAITN
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Continue exploring our knowledge base
5 min read
How NOWAITN CRM Works
A visual tour of the CRM platform — contacts, accounts, and deals that the rest of the NOWAITN platform reads from and writes to.
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Getting Started with NOWAITN CRM
What the CRM app is, why it exists, and how to activate it for your organization.
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Importing contacts into CRM
Bring an existing contact list into CRM from a CSV, a Gmail/Outlook address book, or another CRM without creating duplicates.
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Contacts, accounts, and deals — what each one is for
The three primitives CRM is built around, when to use which, and how they connect to events from other NOWAITN apps.
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Building your first sales pipeline
Define stages, set win/loss criteria, and wire platform events so deals advance themselves.