The share of visitors who buy: transactions divided by visitors in the same period. A store with 200 visitors and 50 sales has a 25 percent conversion rate. Long checkout queues and walkaways lower it.
The share of visitors who buy: transactions divided by visitors in the same period. A store with 200 visitors and 50 sales has a 25 percent conversion rate. Long checkout queues and walkaways lower it.
See also: Foot traffic, Basket size, Storefront view
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Buy online, pick up in store: a customer orders and pays online, then collects the order at a store counter or locker. Retailers measure the time from order to ready and from arrival to hand-off.
The queue of shoppers waiting for a free fitting room in a clothing store. Stores often limit the number of items per visit and use an attendant or a numbered system to give rooms out in order.
Shortening checkout queues by sending staff with handheld devices to ring up or pre-scan shoppers while they wait. Line busting adds checkout capacity at peak times without adding fixed registers.
A handheld device, such as a phone or tablet with a card reader, that takes payment anywhere in a store or venue. It is used for line busting, sidewalk sales, events and tableside payment.
The number of people who enter a store or pass a location in a given period, counted by door sensors, cameras or staff. Foot traffic is the base for conversion rate and for planning staff by hour.